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Case study · AI & Social media

DrawPost AI

Your brand's AI co-pilot — generate a full month of social content, auto-schedule across every platform, and let autopilot handle the rest.

A full social media team in one dashboard. Paste a website URL and DrawPost learns the brand, then writes captions, generates images, builds the calendar and publishes to Instagram, Facebook, X, LinkedIn and YouTube — in the brand's own voice.

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DrawPost AI dashboard — content calendar, generated posts and brand setup
2.2×Follower growth
71%Time saved
10hBack every week
500+Agencies & creators
The brief

One month of on-brand content, in about three minutes

Most teams know consistent posting works — they just can't keep up with it. DrawPost closes that gap. It studies a brand the way a strategist would, plans a month of posts around what's working in the niche, and produces the captions and imagery to match. The calendar fills itself, posts go out at peak hours, and the brand stays present without anyone living in a scheduling tool.

What it does

Built to run a brand's whole content engine

Strategy, copy, design and publishing — the parts that normally need a whole team — handled in one place.

AI content generation

A full month of high-converting posts in minutes — each with a caption and a matching, generated image, written in the brand's tone rather than generic AI filler.

Multi-platform publishing

One calendar, every channel. Posts are reformatted per platform and auto-published to Instagram, Facebook, X, LinkedIn and YouTube — with drag-and-drop rescheduling.

Brand intelligence

DrawPost tracks competitors and spots trends, then adapts the content strategy automatically to keep the brand ahead in its niche instead of repeating itself.

Performance analytics

Per-platform analytics show what's landing and what isn't, feeding back into the next month's plan so the content keeps getting sharper over time.

Peak-hour autopilot

Approve once and step back. DrawPost schedules each post for the time its audience is most active and handles publishing on its own — no daily babysitting.

Brand voice from a URL

Setup takes under a minute: paste a website and the AI scans it to learn the industry, audience and tone, pre-filling everything so the brand sounds like itself from post one.

See it in action

The product, end to end

DrawPost URL onboarding — paste a website to learn the brand
Onboarding

It all starts with a URL

No long questionnaire. Paste a website and DrawPost reads it the way a strategist would — pulling out the industry, audience and tone, and pre-filling everything before you've finished your coffee.

DrawPost social integrations across Instagram, Facebook, X, LinkedIn and YouTube
Channels

Every account, one place

Connect Instagram, Facebook, X, LinkedIn and YouTube once. From then on DrawPost formats and publishes to each one natively — no exporting, no copy-paste, no per-platform busywork.

DrawPost analytics dashboard showing per-platform performance
Analytics

Know exactly what's working

Clear, per-platform numbers show which posts earn attention and which fall flat — and that signal feeds straight back into next month's plan, so the content compounds instead of guessing.

How it works

From a URL to a full calendar in four steps

  1. Step 1 — paste your website URL
    01

    Setup

    Paste your website URL. The AI scans your brand and pre-fills the details — in under 60 seconds.

  2. Step 2 — review brand industry, audience and tone
    02

    Brand

    Review the detected industry, audience and tone of voice, tweak anything, and confirm.

  3. Step 3 — choose platforms and posting frequency
    03

    Preferences

    Choose the platforms you want and how often you'd like to post.

  4. Step 4 — calendar filled with captions, images and scheduling
    04

    Done

    Your calendar fills with captions, generated images and peak-hour scheduling — ready to publish.

Made by the AI

Real posts, generated end to end

Every image and caption below was produced by DrawPost — on-brand visuals ready to publish, not stock photos.

AI-generated social post
AI-generated social post
AI-generated social post
AI-generated social post
AI-generated social post
AI-generated social post
Channels

Publishes natively to five platforms

Each post is optimised for the format it's going to — not copy-pasted across the board.

  • InstagramPosts & Reels
  • FacebookPages
  • YouTubeShorts
  • LinkedInPosts & Video
  • X / TwitterTweets & Threads
Under the hood

How we built it

A real-time, queue-driven platform. The web app talks to an API; the heavy lifting — generating captions, images and video, and publishing to each network — runs as background jobs on a worker fleet, with live progress streamed straight back to the browser.

Next.js web app Express API BullMQ + Redis queues AI worker fleet Live status over SSE

Frontend

  • Next.js 16
  • React 19
  • TanStack Query
  • NextAuth v5
  • Tailwind CSS
  • Radix / shadcn

Backend

  • Node.js
  • Express
  • BullMQ
  • Prisma ORM
  • SSE streaming

Data & infrastructure

  • MariaDB / MySQL
  • Redis
  • AWS S3
  • Docker

Social integrations

  • Instagram Graph
  • Facebook Pages
  • X / Twitter API
  • YouTube Data
  • LinkedIn API

AI models orchestrated

Models are routed per task with automatic fallbacks, and every generated image and video is persisted to our own storage rather than depending on a provider's temporary URLs.

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